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The Smartest Way To Source
Flowers & Plants

Be smart and purchase flowers & plants directly from growers. Shorten the supply chain. Skip in-transparent trading companies and get in touch with growers and their prices directly. Order 24/7.
Shop - The Smartest Way To Source Flowers & Plants
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Choose Your Own Assortment,
Directly From Growers

Get connected directly with growers, without traders involved, fully transparent. Via, you have direct access to sources from all over the world.

One-Stop-Shop For Flowers & Plants

Your complete solution for the purchase of flowers and plants. We guarantee the freshest products against the lowest prices.

Whether you use our Shop, use KOA or make your own agreements with growers, we collect everything and prepare for pick-up, against the lowest handling costs in the market.
This is how you purchase flowers and plants in the 21st century.

State-of-the-Art Software Integration has a future proof API to integrate our sourcing capabilities in your own business solution. 
Thanks to our many years of experience in the digitization of the floriculture sector, we can help you further. We really know what we are talking about. We are fast, innovative and practical.
Are you a developer? Feel free to contact us; we speak your language.

Independent and Innovative Sourcing Platform enables growers to do direct business with international customers. You as a grower can share the latest products, prices and pictures with our Shop. We communicate directly or via auction systems with your stock.
There are no assortment 
restrictions and prices are shown 1-on-1 on our Shop, fully transparent.

We Work With The Greatest Growers

With over 30.000 products and 2.000 growers from 35 countries, is the largest independent sourcing platform. 
Are you a grower and do you want your products on our Shop?


We Take Pride Of Our Numbers

+30.000 flowers & plants


What We Offer You

Get Direct 

via API or VMP

KOA for the



Use our Shop

Logistic Services

Frequently Asked Questions

We are also happy to help you if you have other questions! You can always mail, chat, Whatsapp or call us, but perhaps the answer to your question can also be found in the frequently asked questions below.

  • Are the prices transparent?
    Absolutely, fully transparent. No hidden costs. We show the actual grower prices. Purchasing via is considerably cheaper than purchasing at a traditional trading company.
  • Until what time can I order?
    We're open 24/7. All flowers & plants are sourced (and packed) directly from the growers. Order before 6AM and we guarantee that your flowers & plants are ready for shipment the same day.
  • Do I have to take a subscription?
    No. If you visit and sign up, you are under no obligation.
  • Does also support KOA?
    Yes, no problem. The products are delivered in our logistics hub. We build up the trolleys / pallets, do the paperwork and prepare for transport. Please contact us for more details.
  • Doesn't all that sound too good to be true?
    It may sound like that, but it is really true :) Because we have digitized the whole business process, we have less costs and so do you. This way we have the lowest costs in the market.
  • Can help with digitalization?
    Yes, with more than 20 years of experience in the floriculture sector, we have specialized in digitization. We know all protocols, software modules, ins and outs. We know better than anyone how to digitize this business process.


My name is Ed de Groot

With more than 30 years of experience, I am the founder and owner of

Ed de Groot

To Get Access,
Fill In Your Contact Details

Thank you for your message!

+31 6 53 18 32 37


Skype: +31 6 53 18 32 37


VAT NL861242786B01

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